Web content management (WCM) is a bundled or stand-alone application used to create, manage, store and deploy content on Web pages. Web content types can include text, graphics and photos, video or audio, and application code that renders other content or interacts with the visitor.

A WCMS typically has the following features:

Automated templates
Create standard output templates (usually HTML and XML) that can be automatically applied to new and existing content, allowing the appearance of all content to be changed from one central place.

Access Control
Some WCMS systems support user Groups. User Groups allow you to control how registered users interact with the site. A page on the site can be restricted to one or more groups. This means if an Anonymous User (someone not logged on) or a Logged on User who is not a member of the Group a page is restricted to, the user will be denied access to the page. Scalable expansion
Available in most modern WCMSs is the ability to expand a single implementation (one installation on one server) across multiple domains, depending on the server's settings. WCMS sites may be able to create microsites/web portals within a main site as well.

Easily editable content
Once content is separated from the visual presentation of a site, it usually becomes much easier and quicker to edit and manipulate. Most WCMS software includes WYSIWYG editing tools allowing non-technical individuals to create and edit content.

Scalable feature sets
Most WCMS software includes plug-ins or modules that can be easily installed to extend an existing site's functionality.

Web standards upgrades
Active WCMS software usually receives regular updates that include new feature sets and keep the system up to current web standards...

Workflow management
Workflow is the process of creating cycles of sequential and parallel tasks that must be accomplished in the CMS. For example, one or many content creators can submit a story, but it is not published until the copy editor cleans it up and the editor-in-chief approves it.

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